Dissemination Toolkit

Thinking about how to best disseminate your work? There are multiple ways to use this toolkit, depending on the stage of your project and your purposes for dissemination. We suggest three possible entrypoints (click the orange buttons below to access the resources):

1) CREATE AN OVERALL PROJECT COMMUNICATION PLAN
communication plan iconIt is always good to reflect on the overall goal of your project's communication and be purposeful about how you portray and communicate your work. Visit Project Communication Plans to start planning your approach and timeline.
 

 2) CREATE A STRATEGY FOR DISSEMINATING A SPECIFIC PRODUCT
Product Dissemination IconIf you want to share an existing or planned resource, activity, event, or project milestone, use the 12 Steps for a Product-Driven Dissemination Strategy to help devise a plan for successfully disseminating a specific product.  


3) FIND RESOURCES SPECIFIC TO YOUR DISSEMINATION APPROACH & NEEDS
The toolkit offers a variety of resources and tips related to specific methods and approaches. They include:  

accessibility icon  Analytics icon  audience and messaging icon  Media Interviews Icon  Presentations Icon 
Social Media Icon  Video & Podcasts Icon  Visualizations Icon  Webinar Icon  Websites Icon  Writing & Publishing Icon


RESOURCES: COMMUNICATING ABOUT RESEARCH 

6 Tips for Research Dissemination Best-Practice
Tips from the co-founder and CEO of the University-Industry Innovation Network (UIIN), include examples of common mistakes and successful research dissemination strategies.

Changing the Public Conversation on Social Problems
Written by the Frameworks Institute, this guide includes information on effective storytelling, strategic frame analysis, and evaluating impact. 

Communicating and Using Research Findings
The William T. Grant Foundation gives guiding tips, work samples, and resources related to communicating about research findings.

Communicating Science Effectively: A Research Agenda (2016)
This publication by the National Academies of Sciences, Engineering, and Medicine reviews effective approaches to science communication and offers a research agenda to guide future research.

Communicating EU Research and Innovation Guidance for Project Participants [PDF]
This publication offers tips from the EU research community on how to communicate about research and development, with examples of good practices.

Communicating Your Story
A National Science Foundation resource which includes a checklist of research accomplishments you should be sharing with NSF. It also includes information on communicating effectively, speaking to the public, and simplifying data.

Creating an Effective Dissemination Strategy [PDF] 
Written for the dissemination of educational development projects, this workbook addresses the following questions: • What is dissemination? • What do we want to disseminate? • Who are our stakeholders and what are we offering them? • When do we disseminate? • What are the most effective ways of disseminating? • Who might help us disseminate? • How do we prepare our strategy? • How do we turn our strategy into an action plan? • How do we cost our dissemination activities? • How do we know we have been successful?

Exchanging Knowledge: A Research Dissemination Toolkit
Written by American University, this toolkit walks through the creation of a dissemination plan and gives tips for effective communication as well as a strategy overview.

Going Public: Writing about Research in Everyday Language [PDF]
This U.S. Department of Education report from 2014 includes guidelines for explaining complex research concepts.

Science Communication Toolkit for Principal Investigators
NSF offers this interactive toolkit in Prezi on why you should communicate about your NSF-funded research and how. See also the non-interactive version

User-Friendly Handbook for Project Dissemination: Science, Mathematics, Engineering, and Technology Education
This handbook was written by the National Science Foundation to provide principal investigators and project evaluators with a basic understanding of dissemination, as well as dissemination guidelines.